Ark Energy (www.arkenergy.ae and YouTube Video) is a leading Energy Transition, Cleantech, and Energy Management Digitalization Advisory firm that consults clients to navigate their energy transition to net zero through a holistic approach to strategy, project development, funding and measurement and verification of energy efficiency and renewable energy programs. Our energy management information system (www.arkEMIS.io or YouTube Video) harnesses Big Data to manage and reduce energy spend using advanced data analytics powered by AI and deep machine learning, live dashboards, and automated M&V, energy, and ESG reporting. Our latest product, iSave (www.iSave.live) is an AI-driven energy control and management system that integrates into SME facilities, anywhere globally and live, to provide business owners with everything they need to cut down energy costs (10-30%), stay in control of every aspect of all energy-driven equipment, improve indoor environment of their facilities (offices, restaurants, coffee shops, labor camps and others), and provide AI-driven analytics and actionable recommendations.

Ark Energy seeks a highly motivated and results-driven Lead Generation Specialist with a strong focus on digitalization. The ideal candidate will have experience in identifying, qualifying, and nurturing potential leads through various digital channels.

 

Core Responsibilities

• Develop and execute a comprehensive lead generation strategy focused on digitalization in close collaboration with Ark's BD consultants

• Identify key target markets and customer segments for digitalization solutions and go door-to-door to generate strong leads 

• Utilize various digital tools and platforms to generate, track, and manage leads

• Conduct thorough market research to identify trends, competitor activities, and potential opportunities

• Analyse and interpret data to optimize lead generation efforts

• Support our BD team and Marketing consultants to plan and implement digital marketing campaigns (e.g., email marketing, social media, content marketing, and paid advertising) to attract potential leads

• Monitor campaign performance and make data-driven adjustments to improve lead quality and conversion rates

• Engage with potential leads through digital channels (e.g., email, social media, webinars) to qualify their interest and fit with our digitalization solutions

• Work closely with the sales team to pass on qualified leads and ensure a smooth handover

• Maintain and update the customer relationship management (CRM) system with accurate lead information

• Track and report on lead generation metrics, including the number of leads generated, conversion rates, and overall campaign performance

• Collaborate with the marketing and sales teams to align lead generation efforts with broader business goals

• Provide feedback and insights to the product development team based on market and customer feedback

• Stay up to date with the latest trends and best practices in digital marketing and lead generation

• Continuously test and optimize lead generation tactics to improve performance
  
   

Qualifications and Education Requirements

• Bachelor’s degree in marketing, Business, or a related field

• 1 to 5 years in B2C and B2B industrial and SME sales, digital sales, energy or renewable energy industry or Sustainability & Environmental Industry, including sales to restaurants, gyms, hotels, and other SME facilities (experience can include other types of products targeting same facilities e.g. POS, restaurant booking systems, CRMs etc...)

• Willing to go beyond the “minimum”, incl. working outside business hours, weekends to win projects

• Demonstrated ability to build rapport and generate business in the digitalization or consulting industry in business-to-business (B2B) sales

• Impeccable verbal and written communication and interpersonal skills

• Go-ry period

• Usual office perks including snacks, breaks and a great team environment

• Open environment to throw in ideas and pursue them
  
   

Working Conditions

For candidates located in Beirut, mainly in head office in Beirut (Antellias, A-Tower). 
Working hours are flexible, so long as you make your KPIs (incl. Lead Gen targets, and sales)

How to Apply

Interested candidates shall apply through our career portal at:
https://www.arkenergy.ae/careers-8/22/lead-generation-specialist/en