Ark Energy ( https://.arkenergy.ae and YouTube Video) is a leading Energy Efficiency, Digitalization, and Decarbonization Advisory firm that consults clients to decarbonize to net zero through a holistic approach to development, funding, execution measurement, and verification of energy efficiency and renewable energy programs. Our digital energy management information system ( https://.arkEMIS.io or YouTube Video) provides monitoring with live dashboards, management reduction, control, and reporting of granular interval energy, water, Chilled Water, and Diesel consumption, as well as temperature, humidity, flow, and CO2 emissions using advanced data analytics powered by AI and machine learning with automated measurement and verification, energy and ESG reporting
Ark Energy is looking for a highly motivated,results-driven Lead Generation Specialist with a strong focus on digitalization. The ideal candidate will have experience identifying, qualifying, and nurturing potential leads through digital channels.
Core Responsibilities
Develop and execute a comprehensive lead generation strategy focused on digitalization
Identify key target markets and customer segments for digitalization solutions
Utilize various digital tools and platforms to generate, track, and manage leads
Conduct thorough market research to identify trends, competitor activities, and potential opportunities
Analyse and interpret data to optimize lead-generation efforts
Plan and implement digital marketing campaigns (e.g., email marketing, social media, content marketing, and paid advertising) to attract potential leads
Monitor campaign performance and make data-driven adjustments to improve lead quality and conversion rates
Engage with potential leads through digital channels (e.g., email, social media, webinars) to qualify their interest and fit with our digitalization solutions
Work closely with the sales team to pass on qualified leads and ensure a smooth handover
Maintain and update the customer relationship management (CRM) system with accurate lead information
Track and report on lead generation metrics, including the number of leads generated, conversion rates, and overall campaign performance
Collaborate with the marketing and sales teams to align lead-generation efforts with broader business goals
Provide feedback and insights to the product development team based on market and customer feedback
Stay up to date with the latest trends and best practices in digital marketing and lead generation
Continuously test and optimize lead generation tactics to improve performance
Qualifications and Education Requirements
Bachelor’s degree in marketing, Business, or a related field
1 to 5 years in B2B industrial sales, digital sales, energy or renewable energy industry, or Sustainability & Environmental Industry
Willing to go beyond the “minimum”, incl. working outside business hours and weekends to win projects
Demonstrated ability to build rapport and generate business in the digitalization or consulting industry in business-to-business (B2B) sales
Impeccable verbal and written communication and interpersonal skills
Go-getter attitude, thriving on success and winning, and aggressive to get the job done
Problem-solving skills to propose mutually beneficial solutions
Proficiency with MS Office
Experience in Power BI is a PLUS
Ability and willingness to travel for meetings with prospective and existing clients
Strong understanding of digital marketing channels, tools, and best practices
Experience with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools
Excellent communication and interpersonal skills
Ability to analyze data and make data-driven decisions
Self-motivated with a strong drive to achieve results
Knowledge of industry-specific digitalization trends and solutions
Experience in B2B lead generation
Fit within Ark Energy
Candidate shall report directly to the CEO or CSO and work closely with the energy consulting team
Benefits and Perks