Ark Energy ( https://.arkenergy.ae and YouTube Video) is a leading Energy Efficiency, Digitalization, and Decarbonization Advisory firm that consults clients to decarbonize to net zero through a holistic approach to development, funding, execution and measurement and verification of energy efficiency and renewable energy programs. Our digital energy management information system  ( https://.arkEMIS.io or YouTube Video) provides monitoring with live dashboards, management reduction, control and reporting of granular interval energy, water, Chilled Water and Diesel consumption as well as temperature, humidity, flow, and CO2 emissions using advanced data analytics powered by AI and machine learning with automated measurement and verification, energy and ESG reporting

Ark Energy is looking for a highly motivated and results-driven Lead Generation Specialist with a strong focus on digitalization. The ideal candidate will have experience in identifying, qualifying, and nurturing potential leads through various digital channels.

Core Responsibilities

• Develop and execute a comprehensive lead generation strategy focused on digitalization
• Identify key target markets and customer segments for digitalization solutions
• Utilize various digital tools and platforms to generate, track, and manage leads
• Conduct thorough market research to identify trends, competitor activities, and potential opportunities
• Analyse and interpret data to optimize lead generation efforts
• Plan and implement digital marketing campaigns (e.g., email marketing, social media, content marketing, and paid advertising) to attract potential leads
• Monitor campaign performance and make data-driven adjustments to improve lead quality and conversion rates
• Engage with potential leads through digital channels (e.g., email, social media, webinars) to qualify their interest and fit with our digitalization solutions
• Work closely with the sales team to pass on qualified leads and ensure a smooth handover
• Maintain and update the customer relationship management (CRM) system with accurate lead information
• Track and report on lead generation metrics, including the number of leads generated, conversion rates, and overall campaign performance
• Collaborate with the marketing and sales teams to align lead generation efforts with broader business goals
• Provide feedback and insights to the product development team based on market and customer feedback
• Stay up to date with the latest trends and best practices in digital marketing and lead generation
• Continuously test and optimize lead generation tactics to improve performance

Qualifications and Education Requirements

• Bachelor’s degree in marketing, Business, or a related field
• 1 to 5 years in B2B industrial sales, digital sales, energy or renewable energy industry or Sustainability & Environmental Industry
• Willing to go beyond the “minimum”, incl. working outside business hours, weekends to win projects
• Demonstrated ability to build rapport and generate business in the digitalization or consulting industry in business-to-business (B2B) sales
• Impeccable verbal and written communication and interpersonal skills
• Go-getter attitude, thriving on success and winning, and aggressive to get the job done
• Problem-solving skills to propose mutually beneficial solutions
• Proficiency with MS office
• Experience in Power BI is a PLUS
• Ability and willingness to travel for meetings with prospective and existing clients
• Strong understanding of digital marketing channels, tools, and best practices
• Experience with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools
• Excellent communication and interpersonal skills
• Ability to analyse data and make data-driven decisions
• Self-motivated with a strong drive to achieve results
• Knowledge of industry-specific digitalization trends and solutions
• Experience in B2B lead generation

Fit within Ark Energy

• Candidate shall report directly to CEO or CSO and work closely with the energy consulting team

• Remote work (conditions apply)
• High Performance-based compensation with every winning project (up to 1 year worth of salary in bonus)